RAW Black
#080808
Project inquiry ↗︎
Brand identity / Art direction / Campaign / Digital
RAW
RESILIENT
Activewear built for every body in motion.2026
The brand
Strength is personal.
Resilience is collective.
RAW Resilient Activewear is a performance-led brand created for people who keep moving—through training, transition, and everyday life. The identity balances an expressive editorial monogram with a focused visual system designed to feel strong, modern, and unmistakably confident.
Brand colors
Power in
every shade.
Graphite
#292A2CSteel
#AEB3BACloud
#F3F1ECResilient Burgundy
#5A1F2BTypography
Built with
contrast.
An editorial display face brings confidence and character, balanced by a precise sans serif built for movement, clarity, and everyday performance.
Resilient
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
MOVE WITH PURPOSE.
Performance-led activewear created for every body, every pace, and every chapter of becoming.Logo system
Designed to
hold its ground.
The overlapping letterforms create forward movement while the construction grid brings precision and balance to the expressive monogram.
Campaign direction
Different bodies.
One resilient energy.
RAW / 01Real movement. Natural texture. Confident women presented with strength—not perfection—as the visual standard.
01 / Campaign worldThe photo shoot
Strong looks
different on everyone.
Close, candid, and full of personality. The campaign celebrates the confidence that shows up between the poses.
04—06 / Beyond the workoutStill in motion.
Still in motion.
Even off the clock.
RAW moves from the studio to the sidewalk—real women, lived-in energy, and the moments that happen after the last rep.
Campaign film
Resilience
in motion.
00:15 / Brand commercial
E-commerce experience
From campaign
to cart.
A complete storefront concept turns the campaign world into an intuitive shopping experience—editorial, energetic, and built around the product.
Free shipping over $85Designed for every paceFree exchanges within 30 days
THE EVERYDAY EDIT / 01Move through
Move through
your world.
Performance pieces designed for training, errands, and everything between.
Shop the edit ↗︎Shop new arrivals
4 piecesNew
The Pace Set
Resilient Burgundy
$118Core
The Collective Set
Graphite / Burgundy
$124Accessory
Find Your Pace Socks
Cloud
$18Limited
The Off-Duty Set
Resilient Burgundy
$132Identity that performs.