E-commerce ↘︎Brand identity / Art direction / Campaign / E-commerce
PALMS HIGH.
HEELS HIGHER.
Luxury footwear with a Los Angeles point of view · 2026
12
AM
AM
THE BRAND / 01
FOUR WOMEN.
FOUR ENTRANCES.
Twelve AM is a Black-owned, woman-led footwear brand for women with their own point of view. The refreshed identity pairs a fashion-authority wordmark with a sun-soaked Beverly Hills campaign world—distinct women, memorable shoes, and a visual system built for retail.
THE EVERYDAY FASHIONISTALOS ANGELES / 02
SHE DOESN’T SAVE
THE GOOD SHOES
FOR LATER.
Denim at noon. A color story by sunset. Twelve AM makes the heel the personality—styled for women whose wardrobes never repeat the same point of view.
BEVERLY HILLS ✦ LOS ANGELES ✦ PALMS HIGH. HEELS HIGHER. ✦ BEVERLY HILLS ✦ LOS ANGELES ✦ PALMS HIGH. HEELS HIGHER. ✦
BRAND APPLICATIONS / 03
BUILT FOR THE BOX.
MADE FOR THE STREET.
From first sketch to retail packaging, the identity stays sharp, tactile, and unmistakably Twelve AM.
CAMPAIGN WORLD / 04
EVERY SHOE
DESERVES AN
ENTRANCE.
E-COMMERCE / 05
FROM CAMPAIGN
TO CLOSET.
A minimal fashion storefront lets color, silhouette, and product photography do the selling.
THE LOS ANGELES EDITPALMS HIGH.
PALMS HIGH.
HEELS HIGHER.
THE GARDEN MULE
BLUSH ROSETTE$198