Invite institutions and organizations to help expand access, resources, and opportunity.
Building clear pathways from training to in-demand careers.
Urban League
Workforce
Experience
Brand and digital systems designed to connect people with skills, credentials, and long-term economic mobility.
As the Urban League expanded its workforce programs, the growing mix of training pathways, schedules, eligibility requirements, and enrollment updates increased complexity. I led the creative direction, brand system, UX/UI design, and web development—turning a large amount of program information into a clear, motivating experience built around one powerful truth: it starts with a job.
Multimedia Designer & Website Manager
Urban League of Central Carolinas
2026
=Urban
Leagueof Central Carolinas
Leagueof Central Carolinas
The #1 Workforce Training Provider in North CarolinaIt Starts
With a Job.Classes are full—join the waitlist for new session notifications. →
With a Job.Classes are full—join the waitlist for new session notifications. →
Urban League of Central Carolinas · 2026THE CITY
Integrated Workforce Campaign
THE CITY
IS THE
CANVAS.
01 / The Opportunity
Transform a workforce message into a public invitation—one designed to reach employers, partners, and the community at the scale of the city itself.
Interactive campaign layerHover or tap to explore
LIVE IN CHARLOTTEPARTNER · HIRE · INVEST
02 / The Campaign PlatformOne mission.
One mission.
Three ways in.
A modular message system turns awareness into action. Each word speaks to a different audience while building one unmistakable call for economic mobility.
Connect Charlotte employers with prepared talent ready to move into the workforce.
Turn visibility into sustained support for training and career pathways.
03 / From Strategy to StreetDISCOVER DESIGN DEPLOY
Find the moment.
Define the audience, the environment, and the single action the message must create.
Build for impact.
Create a bold, high-contrast system that reads instantly from street level.
Own the intersection.
Launch the campaign where community, culture, and economic opportunity meet.
Public Launch08.20.26
BEATTIES FORD RD
× WEST 5TH ST
Across from Five Points Plaza
Charlotte, North Carolina · 11:00 AM
Creative DirectionCampaign StrategyVisual DesignDigital OOHCommunity Launch
/ Brand SystemBuilt to stay
Built to stay
consistent at scale.
A practical visual toolkit unifies workforce communications across digital, campaign, and community touchpoints.
Logo System
=Urban
League
League
Equality, access, and forward movement.
Color Palette
Urban Red#E4002B
Cod Black#171411
Warm White#F7F7F5
Type Scale
AaDisplay / 96Headline / 54Body / 16
Clear. Human.
Motivating.
Direct
Lead with what people need to know.
Hopeful
Show a tangible path forward.
Protect the mark.
=Urban
League
League
Momentum
made visible.
→→→
/ ProcessFrom complexity
From complexity
to a clear path
forward.
Four connected phases shaped the brand and digital experience—each building on the last while leaving room to test, learn, and refine.
Phase 01
Discovery
Stakeholder alignment
Content and program audit
Audience needs
Phase 02
Strategy
Information architecture
Messaging hierarchy
User journey mapping
Phase 03
Design
Brand system expansion
Wireframes and UI
Responsive prototyping
Phase 04
Build + Launch
Web development
Accessibility and QA
Iteration and optimization
/ UX + UIOne clear journey.
One clear journey.
Every screen.
The experience turns a complex catalog of programs, requirements, schedules, and enrollment updates into a focused path from discovery to action.
01 / Wireframing
Structure before style.
Early sketches established the information hierarchy, navigation, modular program content, and responsive behavior before visual design began.
Navigation logicContent hierarchyResponsive modules
02 / Final Website
From first click to next career.
The live experience brings the complete journey together—program discovery, outcomes, online learning, success stories, and the waitlist—in one focused system.
Scroll to explore↓
workforce.urbanleaguecc.org
URBAN LEAGUEPROGRAMS ABOUT JOIN
TRAINING PROGRAMSChoose Your Path.
01Electrical & Maintenance14 Weeks→
02HVAC Technician14 Weeks→
03Certified Nursing Assistant6 Weeks→
04Customer Service Essentials3 Weeks→
PROGRAM 0214
WEEKS
WEEKS
HVAC
Technician
Training
Hands-on instruction and industry-recognized credentials designed for in-demand careers.
/ Responsive Journey
Designed to move with you.
The same clear path carries from desktop to mobile, keeping program discovery and the waitlist within easy reach.
= ULCC PROGRAMS
YOUR FUTURE STARTS HEREIt Starts
With a Job.
85%Job placement
within 90 days
within 90 days
= ULCC WAITLIST
JOIN THE WAITLISTBe first to
know what’s
next.
The result
A connected brand and digital experience that makes every path—from awareness to enrollment—feel clear, credible, and within reach.
2–14Weeks of focused training
85%Job placement within 90 days
$45,000+Average starting salary for graduates
500+Lives transformed
=
Empowering communities. Changing lives.